Freelance & Work Experience

2004  -  Present | Precision Graphix | Graphic Artist & Photographer

Graphic Design

• Utilization of design techniques to produce client logos, flyers, business cards, postcards and booklets.

• Generated customer proofs and worked with clients to produce desired print and online media

• Layout and design of photo collages and photo albums

• Utilization of Adobe Photoshop and Lightroom to produce digital fine art

Print Output & Calibration

• Prepare photos for output on small printers and gang printing on medium to large format printers

• Calibration of printers and monitors for proper color output of photos and print media

• Output of file media across various formats to include PDF, TIFF, JPG and PNG for print and online.

Photography

• Utilization of DSLR, lighting and related equipment to photograph indoor and outdoor expressions

• Coordinated with clients to provide photographic services for portrait, fashion/glamour, high school senior, concept and events to include weddings, engagements, expecting and quinceañera events.

Photo Editing, Retouch & Manipulation

• Utilization of Adobe Photoshop and Adobe Lightroom to process Camera RAW files, adjusting color tone, sharpness, contrast and cropping. 

• Utilization of PS and LR to retouch fashion and portraits, to include glamour retouch, composition adjustments and removal of undesired elements. 

• Applied graphical design elements to produce concept and fantasy style illustrations.

1995 - 1999 | The Montgomery Advertiser | Graphic Design Artist

Graphic Design

• Layout and design of high dollar marketing campaigns for small to multi-page ads for such industries as automotive, food, furniture and apparel.  Campaigns produced for such clientele as Winn Dixie, Piggly Wiggly, Henig Furs, Larry Puckett and many other small to large companies.

• Layout and design of periodicals and Sunday Edition inserts  

Print Output & Calibration

• Format custom designs and press-ready ad campaigns for offset printing output to newspapers, periodicals and inserts.

Customer Support & Troubleshooting

• Interfaced with customer representatives to troubleshoot and correct client generated print-ready advertisements to make them compatible with output systems.

• Interfaced with press team to troubleshoot issues to ensure proper formatting and output parameters in support of on-time release of deliverables.

Photo Editing & Retouch

• Scan, toned, format and cropped photos, to include background removal for incusing in advertisement campaigns.

• Adjustment of color space and color tone for alignment with output printers

Customer Service

• Interfaced with sales and marketing teams to gain ad campaign requirements and use as inputs to layout and design classified, retail and magazine advertisements in both a PC and McIntosh creative environment